Difference between a blog post and a article

In this post I am going to mention the differences of a blog post and an article.
Blog Post

• Mostly your own opinion
• No interviews or research
• Short text
• Built around keywords
• Good spelling and grammar optional
• Casual writing style
• No editor involved; self-published
• Freelance pay rates usually very low

Articles

• Your opinion is not allowed
• Has interviews and research from credible experts and research firms
• Longer than 300 words
• Keywords not important
• Spelling and grammar are impeccable
• More sophisticated writing style
• An editor cleans it up for you; published by a print magazine
• Pay rates are high for a word and up

So a blog post is more better than a article as a blog post is free which an article you have to pay loads of money out.

Communicating in a business

I am going to mention the advantages of business communication and they are

• Cheap, easy publicity - You wont have to spend loads of money on ad space and public relations with your brand and your company can easily becomes well known because of your blog.
• Instant feedback - You will want to have a quick response and try get customers to encourage feedback and interaction in your blog posts and get the feedback you want to hear from customers.
• Personality - The larger the company the more people are going to think of it as building and products and policies and not as people.
• Community - Creating content on your blog and commenting on other's blogs is a great way to build an online community that shares your interests on your blog.  

Telling customers about new products and how to attract customers to view your products

In this post I am going to mention how to attract customers about your new products that you make.


One of the best and easiest ways is to sell more products to your existing customers. Some customers only know about the products you have bought from your but simply tell your customers about all the products in your range that can bring more in your business.


Cross-selling and up-selling is all about relevance. Look at what your customers have bought before and offer them other relevant goods and services that might be useful to the product they have bought from your company such as if they buy a laptop from you they might be interested in adding more add-ons onto their laptop from you.


Timing is extremely important to customers, always focus on cross-selling and up-selling at the point of sale when customers are ready to buy. Always offer upgrades, special deals and free gifts, this is a great way to convince customers to spend a little more.


Tips for connecting with your customers and making more sales
When it comes to online sales and customer conversion, connecting with you potential customers and describe the products that you a making to attract your customers to buy more products from you.


some of the tips to connecting with your customers and making more sales is:

• Discover what makes your product remarkable
• Persuade with a video
• Resonating and empathizing with potential customers
• Sell with emotion, justify with logic
• Risk removal

How does blogs communicate with customers?

In this post I am going to mention how businesses get people to communicate with them and they are:

• Always communicate with colleagues, partners, suppliers, existing and potential customers.
• Showcase industry/company news, introduce to new products or services, marketing promotions or provide some tips.
• Establish a company or individual's reputation or brand.
• Improve operations.
• Demonstrate expertise.
• Establish competitive differentiation.

They are the main factors to get people to communicate with your business so make your blog more attractive and plenty of information to get people to view your blogs more often.


Can blogging improve communication in business?
If your blog is all about you and you describe boring details of your lives, such as what you have for breakfast everyday, you may wonder whether a blog can improve communication in business. Companies that put in the time to regularly provide fresh information about their business in a blog can gain a competitive edge over companies that remain silent, as they will get more exposure to current and potential customers.
Post updates
As your company develops a new product or is set to offer a new service, your can prepare customer by posting details on your blog. For example, if your a making a new product your can provide photos and videos of the work in progress, and include details of what your making such as if your making a new laptop provide the detains of how much RAM, how much storage space their is going to be and provide a description of what type of laptop its going to be such as a Windows laptop mention what the model is going to be and include loads of information if it is touchscreen or if you can connect to WIFI on it. Post stuff like this up and keep the customers updated on the product.
Allow commenting for feedback
Communicating between companies and customers is enhanced when a person reads a blog post and then they have the ability to comment either it is going to be a question about your new product or they can add a comment of what they feel about your blog, customers or companies might give you ideas of how to make your blog more attractive. Always allow customers and companies to comment about your blog.
Harnessing social media to promote your business blog
Blogs are designed to connect with the rest of the internet, with readers sharing links to their favorite blog posts on their own blogs and websites. Always let customers or companies share your blog either its on Facebook or Twitter, let them share your blog to get people to look at your blog.
Attract customers and media
Whenever your post a new item on your company's blog, people who are looking for information about the goods or services you provide may find what you wrote because of the keywords you used your search engines to display it as top results. Customers might be attracted to your blog of what you have wrote in your blog.

Advantages of using a blog for a business?

In this post I am going to mention the advantages of using a blog for your business and mention what you can do in a blog.


I am going to start off and mention the advantages of using a blog for your business and they are:

• If you published a post you can go back to that post and edit it so you can add more information on it or update it and change the font or colour.  
• You can see how many people has viewed your posts, audience, traffic sources and how many people has viewed your pageview either today, yesterday, last month, all time history and can see how many followers you have.
• You can see peoples comments that they have put on your blog, also you can see spam comments.
• You can earn money for your blog from AdSense.
• You can grow a bigger audience.
• You can change the layout to make it more attractive.

I am now going to mention the benefits of blogs for marketing:

• It helps drive traffic to your website 
• It helps convert that traffic into leads
• It helps establish authority
• It drives long term results

For more information go to this website: The benefits of business blogs for marketing